Want to boost your Instagram reach?... Here are few tactics to do so!!

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If you want to increase your organic Instagram reach you have to know how to use the Instagram algorithm to your advantage. The instagram algorithm selects which images and videos are to be ranked high in users feed. The higher the post ranks, the larger audience reach it will generate. So here are few tactics which you can use for increasing your audience reach for the post.



1) Hashtags:- Instagram allows upto 30 hashtags in your caption for a post, in which 70% of the hashtag should be relevant to your post content and the remaining 30% should be the trending or most popular hashtags.(for eg:- #throwbackthurdsday, #picoftheday, #ootd etc.).

2)Timing:- Yes, you have to find the right time to post. This is important because it will give immediate engagement that can kick off your content – or not. So, what time should you post? For this you should try to get an understanding of your followers activities and at what time they are online mostly. If you have an instagram business profile, you will find these details in insights section.

3) Engaging Content:- Engaging users by asking questions or calling for action are few ways to encourage your followers for interaction with the post. For Business accounts hosting giveaways are few ways to  increase the interaction.

4)User-generated Content:- Creating these type of content will help you increase your post reach as your followers will try to repost or share the post with similar kind people.This will also help in users to engage with your posts. Post quality content that is relevant to your followers (be it informative, inspiring, or entertaining).

5) Instagram Stories:- Stories help you to stay on top of your followers feed and grab more of their attention. If your stories are being viewed daily it can also help your posts rank higher on their feeds.


-Anjana Nair


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