Beginners Guide to Google Analytics - Acquistion Reports (Part 3)

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 Welcome Back!

Here we will cover the Acquisition Reports section of Google Analytics



Acquisition Report: This Report helps you with detailed data on how your audience finds your site, what they do once they get there, and if they completed specific actions, such as filling out a form, liking the post etc. Lets look at the different kind of reports available under Acquisition section.

  • All Traffic: The All Traffic section shows which sites send you the most traffic. You can then view data about the actions those users take, including Bounce Rate, Pages per Visit, Goal Completions, and so forth. The data can be broken down into subcategories including Channels and Source/Medium. If you keep digging into the Source/Medium, Google Analytics will tell you how much traffic you’re driving from image search as well.
  • Google Ads: If you are investing in Google Ads, this data is vital to understanding how you are performing. First, link your Google Ads and Google Analytics accounts.

How to Link Google Ads and Analytics Accounts.

Then, you can view data about:

    • Campaigns.
    • Keywords.
    • Search queries
    • The hour of the day.
    • Final URLs.
  • Search Console: This report helps you to understand how your site performs in organic search. First, though, you need to connect Google Search Console with Google Analytics. Once connected, you’ll have access to a tons of data and the ability to sort based on subcategories such as Landing Pages, Countries, Devices, and Queries.
  • Social: The Social tab shows how people are interacting with your content on social media. It can be sort by as follows
    • Network Referrals.
    • Landing Pages.
    • Conversions.
    • Plugins.
    • Users Flow.

Use this information to identify platforms where your audience is already interacting with your content, measure how social is impacting site behavior, and more.

  • Campaigns: The Campaigns report shows how paid campaigns are performing and how they compare to other initiatives. Sort data by:
    • All Campaigns.
    • Paid Keywords.
    • Organic Keywords.
    • Cost Analysis.

You can even compare metrics for non-Google campaigns if you upload the cost data.


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