Beginners Guide to Google Analytics - Behavior Reports (Part 4)

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 Behavior Report: The Behavior Reports provides data about the actions users take on your site, including using site search, the content they view, how fast pages load, and so forth. This information helps you uncover areas where your site is not performing as intended. Lets look at the different reports available under this section.

  • Behavior Flow: This report shows the path users take on your site. To use this report, you must set up and track Events.
  • Site Content: Site Content offers in-depth data including if users were on mobile, if they made a purchase, if the traffic was organic, and so forth. This data helps you determine if a specific piece of content is performing well. If you’re a content marketer, this Google Analytics report is the best. 

To find the best performing titles, follow these steps:

    1. Go to Google Analytics > Behavior > Site Content > All Pages.
    2. Click Page Title as your Primary Dimension.
    3. You have your top performing page titles.

  • Site Speed: The Site Speed report shows how fast content loads and can be sorted by traffic source, showing, for example, if mobile customers experience a higher load time.
  • Site Search: This report shows how site visitors use the search function on your site. With this information, you can locate key terms you should be optimizing for or find holes in your content. This is another area where custom reports will be more helpful.
  • Events: Google Analytics defines an event as “user interactions with content that can be tracked independently from web page or a screen load.” Events include downloads of a PDF, views of a video, form submissions, and so forth.

Sort this report by:

    • Top events.
    • Pages.
    • Events flow.
  • Publisher: The Publisher Report gives you access to data about how your site is monetized, including impressions and clicks. This report requires a connection with AdSense or Ad Exchange.

How to link AdSense to your Analytics Account

  • Experiments: The Experiments function lets you test variations of your site – for example does your new welcome message convert better than your old one?

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